Why is going mobile important? Let's start with this statistic: 85% of mobile devices will be web enabled by next year. This means as more people, customers specifically, become mobile, you and your interactive agency should be too.
To do this, you need to understand mobile users. Be aware of the different types of mobile users and how they spend time on their phones. The majority of smartphone usage takes place at home, however just under that, people use their smartphones most often on the go. Smartphone usage has become an extension of the desktop experience and if your site continues to lack mobile capabilities, you will surely fall behind.
This graph illustrates the internet usage between smartphone and desktop users. As you can see, daily online sessions on smartphones isn't very far behind that of desktops.
- 81% of smartphone users access the internet on their mobile devices
- 1 in 3 mobile searches have local intent
Furthermore, smartphone users in particular are the local information seekers who take action after looking up local content.
- In Japan, 45% of smartphone users have made a purchase on their phone versus the 29% of US smartphone users.
This illustrates that in Japan, they are very active smartphone users and they also represent a window in to the future of smartphone use in other countries.
And yet with these numbers, of which are continually on the rise, upwards of 80% of large online advertisers do not have a mobile optimized website. Therein lies the reason that YOUR site should be mobile friendly. You will stand out in the market and be ahead of the competition.
Studies also show the breakdown of the top reasons for building mobile ready sites:
- Get New customers (33%)
- Increase Branding Presence (17%)
- Increase Traffic to mobile Website (12%)
- Stimulate users during the pre-purchase and research phase (37%)
- Increase traffic on stationary website. (43%)
As customers regularly use their phones to find and act on information, you want to be found via mobile search. Being mobile will allow you to take advantage of mobile specific characteristics such as location awareness other functionalities such as touch screen usage. Think about how mobile can change your business and build campaigns around reaching new customers.
Test your websites mobile-friendliness with GoMo here: http://www.howtogomo.com/en/#gomo-meter