Beyoncé Parfums

Beyoncé–the top female recording artist of the decade–recently added a new fragrance to her product lineup. Brunello was hired by Iris New York to build the new site which launched in 32 countries and 14 languages. The site features a powerful Drupal back-end allowing global site administrators to add new countries on-demand, with each country’s website managed independently by a country administrator. Individual country administrators can manage and translate their own content through the site’s back-end, in addition to managing their unique product mix, and promotions available within their country.