What is a Responsive Website?

Gone are the days of large screens, keyboards, and mice. Small screens, fingers, and sensors now reign supreme. In 2011, just 4 short years after the introduction of the first iPhone, mobile devices outsold desktop computers and sales are expected to increase. The fact is, mobile phone sales are growing while PC sales are declining.

A responsive website, as the name suggests, responds to the screen size of the device you're viewing it on. In other words, it is coded in a way that allows your site's, content, images, videos, buttons, links, text and more to resize, reposition, and reformat to best fit whichever device the user is on. A responsive site will reflow fluidly to fit an infinite number of screen sizes. There's no need to create multiple versions of your site for each device. A responsive website can provide an optimal experience for all devices -- all from a single codebase.

Why Do I Need a Responsive Website?

With more mobile devices in the hands of consumers, it's no surprise why mobile traffic is on the rise. Today, more than 30% of traffic is from mobile devices including smartphones and tablets. It's predicted that by early 2015, mobile traffic will surpass desktop traffic on most sites.

By focusing on great user experiences for all screen sizes, you can increase overall engagement on your site, improve conversion rates, and get the maximum potential return from your online investment.

It's important to get out ahead of this trend as more and more devices and sizes are released, more devices become internet enabled, and more people are getting connected.