Responsive Web Design

What is a Responsive Website?

Gone are the days of large screens, keyboards, and mice. Small screens, fingers, and sensors now reign supreme. In 2011, just 4 short years after the introduction of the first iPhone, mobile devices outsold desktop computers and sales are expected to increase. The fact is, mobile phone sales are growing while PC sales are declining.

A responsive website, as the name suggests, responds to the screen size of the device you're viewing it on. In other words, it is coded in a way that allows your site's, content, images, videos, buttons, links, text and more to resize, reposition, and reformat to best fit whichever device the user is on. A responsive site will reflow fluidly to fit an infinite number of screen sizes. There's no need to create multiple versions of your site for each device. A responsive website can provide an optimal experience for all devices -- all from a single codebase.

Why Do I Need a Responsive Website?

With more mobile devices in the hands of consumers, it's no surprise why mobile traffic is on the rise. Today, more than 30% of traffic is from mobile devices including smartphones and tablets. It's predicted that by early 2015, mobile traffic will surpass desktop traffic on most sites.

By focusing on great user experiences for all screen sizes, you can increase overall engagement on your site, improve conversion rates, and get the maximum potential return from your online investment.

It's important to get out ahead of this trend as more and more devices and sizes are released, more devices become internet enabled, and more people are getting connected.

Faster Load Times

Responsive websites are built mobile-first, meaning they only add resources when bandwidth and devices allow for it.

Improved SEO

Responsive websites use a single codebase, so search engines only have to index and organize the content of one site.

Saves Money

You’ll no longer need to design, code, and maintain a completely separate site for mobile visitors, saving time and money.

Attract More Visitors

There is no doubt about it, a pleasant mobile experience attracts visitors via social sharing and leads to increased conversion rates.

Social is Mobile

Social media has gone mobile. More than 55% of social media consumption happens on a mobile device and the numbers are expected to rise.

Browsing on Mobile is Growing

Figures suggest that more than 90% of internet users will access online content through their phones by 2017.

Popular Reponsive Examples

Food Sense
United Pixelworkers
Whole Foods Market
The Next Web
Harvard University
Smashing Magazine
The Huffington Post
World Wildlife Foundation
The Boston Globe
Time Magazine

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